May 3, 2017
For Immediate Release
IBERO LAUNCHES NEW LANGUAGE AND CULTURAL SERVICES PROGRAM TO ADDRESS GROWING NEED OF DUAL-LANGUAGE SERVICES IN GREATER ROCHESTER REGION
SPANISH CLASSES FOR BUSINESSES, ORGANIZATONS, AND INDIVIDUALS WILL BEGIN ON WEDNESDAY, MAY 17 AT IBERO’S MAIN OFFICE
The Ibero American Action League (Ibero) is pleased to announce the launch of its new Language and Cultural Services program due to high demand from the local market. In addition to Spanish classes, the list of program services also includes: translations, interpreting, cultural competence training, focus groups, and public relations/marketing plans. The new program falls under Ibero’s award-winning Office of Development and Communications, which received two awards for its dual-language work in 2016 from the American Marketing Association and Public Relations Society of America Rochester chapters.
“For the past several years, numerous organizations, businesses and individuals have contacted us about their interest and need for these services. With the exception of medical interpreting, Ibero didn’t offer any other fee-for-service. So we started to develop a program to meet those needs, which also helps us in our own efforts to be competitive in the world of nonprofits,” says Director of Development and Communications Tricia Cruz-Irving.
Revenue from the Language and Cultural Services program will help support Ibero’s other programs, primarily its successful Early Childhood Center at 777 Clifford Avenue in Rochester.
“Our Early Childhood Center now serves as a national model because of the milestones that our staff is able to achieve with both children and parents. We have educational leaders from other states visit our center so they can learn about the program and try to replicate it. Because of its success, we have a waiting list and need to expand our program,” says Ibero President and CEO Hilda Rosario Escher.
Instructors, translators and interpreters for the new Language and Cultural Services program are highly qualified, experienced, and certified native Spanish speakers. Their fluency in both English and Spanish reinforces the unique asset that Ibero has in the community as the only full service dual-language human services agency.
“The option of being able to come to Ibero for language and cultural services is a unique opportunity for students and vendors because we work directly with the Latino community. We can teach them what they need to know directly from our own experiences. Of course, it’s also important to remember that we do serve individuals and families of all ethnic backgrounds. We are an inclusive agency that works with everyone to build a stronger community,” says Cruz-Irving.
While translations and interpreting have been ongoing at Ibero, the first round of Spanish classes will begin on Wednesday, May 17 at Ibero’s main office at 817 East Main Street in Rochester. The first session will be for six weeks and serve as an introductory class for students of all levels. Weekly classes are 1.5 hours and $40 per class. Group rates are available.
Students will be invited to practice their Spanish skills at Ibero’s Annual Gala featuring Hispanic Scholarship Recipients on Saturday, June 17 at the Floreano Rochester Riverside Convention Center. We will have a conversational area set up for this purpose. Seats can be reserved through http://iaal.org/donate/how-to-donate/
For media inquiries or additional questions, please contact Ibero’s Director of Development and Communications via email: email@example.com or by phone: 256-8900 (office), 261-5117 (cell).
Established in 1968, the Ibero American Action League (Ibero) is a dual-language human services agency that builds stronger families and greater self-sufficiency among individuals of all ethnic backgrounds. We prepare children for school, provide academic and social support to youth, work with families and individuals with developmental disabilities.