This unique one-day event will give you the opportunity to directly connect with key Latino leaders in every upstate city in New York State, who will return home and share their experience with their own audiences. IBERO will be conducting surveys and gathering emails for expanded distribution lists.
Moderator: Anthony Plonczynski
Education is the foundation of our community’s success, but serious problems continue to face Latino students in Rochester, across the upstate region and the entire country that impacts individuals of all backgrounds and every aspect of our community. A team of authors, researchers and contributing writers from the University of Rochester and other well-known and respected organizations will unveil the findings in a new book just released this year: The Plight of Invisibility. It offers unique contributions about the use of a community-based research approach and examples of community programs and resources that support and address their needs. Panelists will offer analysis and thought-provoking recommendations on closing this achievement gap. For a preview, please visit IBERO-TV at www.iaal.org/iberoresources
Moderator: Gladys Pedraza-Burgos
Major health disparities exist in the Latino community despite being the fastest growing population in the Finger Lakes region. One of the most disturbing statistics is the infant mortality rate among Latina women in this region, which is ranked as the worst in the country. Panelists will discuss the most recent health report released by The Finger Lakes Health System, Nuestra Salud/Our Health, the state of our community, the consequences and ways to address some of the problems. Click here for the full report.
Moderators: Tricia Cruz | Ladan Alomar
The buying power of the Hispanic market is expected to reach $1.5 trillion this year. Considered to be the most brand loyal consumers in the country, companies at a national level have invested part of their budgets in Hispanic marketing. Find out why you should be doing the same in your community, differences among Latinos, how to target and engage different age groups, whether to use English, Spanish or both and other valuable tips. Walk away with a list of tips and resources from our experts.
Small Business Marketplace
Moderator: Joseph Muldooon
The NY State of Health Small Business Marketplace workshop will present an overview of health insurance options available to small businesses and nonprofits, the benefits, criteria for participation, cost and more.
Latinos and Political Office
Moderator: Michael Fondecaro
Running for school board is one of the best ways for people to get their “foot in the door.” School board members work with their colleagues to craft budgets and decide policy matters. They get to know influential individuals in their municipality. Hear from elected leaders who share their expertise, learn how to run a campaign, engage voters and new civic engagement efforts taking place to increase voter turnout.
Moderator: Rafael Collazo
A discussion on the state of immigration policy will be led by director, Rafael Collazo, from National Council on La Raza in Washington, D.C.